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''Consumerist'' is a consumer affairs blog owned by Consumer Media LLC, a subsidiary of ''Consumer Reports'' with posts provided by a team of full-time reporters and editors. The blog's focus is on consumerism and consumers' experiences and issues with companies and corporations, concentrating mostly on U.S. consumers. Some content is based on reader-submitted tips and complaints, but the majority of the site's articles consist of original content and reporting by the site's staff. ==History== Gawker Media established the blog in December 2005, with Joel Johnson as editor. Johnson had previously edited Gizmodo for Gawker. ''Consumerist'' was an idea from Gawker Media owner Nick Denton and managing editor Lockhart Steele; according to Johnson, "they knew they wanted a shopping blog—but not a shopping blog—and that they wanted to address the issues that consumers really find the most frustrating on a daily basis." The idea of the site was based on a similar Hungarian blog called Tékozló Homár ("Wasteful Lobster" in Hungarian), which was initiated by Nick Denton's Hungarian friend, László Szily. "Tékozló Homár" is part of the Hungarian leading portal Index.〔http://adowntownreporter.blogspot.hu/2007/04/q-with-ben-popken-editor-consumerist.html Q & A with Ben Popken, Editor, The Consumerist (April 18, 2007)〕 In creating ''Consumerist'', Denton established its slogan and initial focus on readers' complaints, "consumer-oriented news nuggets, funny pictures and shopping tips — all with the same snarky tone that characterizes Gawker properties like Wonkette and Defamer.".〔 Gawker hired Ben Popken to take over as site lead in February, 2006. Johnson left Gawker in July 2006, citing a "disagreement about () role within the company."〔(Second Annual Gawker Media Bug Out ), a July 21, 2006 joeljohnson.com blog entry〕 Gawker put the blog up for sale in November 2008, at the same time it announced the closure of one of its other blogs,'' Valleywag. Consumerist'' was purchased by Consumers Union, the publishers of ''Consumer Reports'', in December 2008. The site's only two full-time employees, site lead Ben Popken and senior editor Meghann Marco, were retained through the sale. Following the acquisition, Marco and Popken shared the title of Co-Executive Editor, and contributors Chris Walters and Carey Greenberg-Berger, who had been laid off by Gawker, were reinstated.〔 Due to potential conflict of interest concerns, ''Consumerist'' does not run display ads for outside advertisers; while owned by Gawker, all display ads linked to other Gawker sites, although the ''Consumerist'' sold text ads through the Google AdWords program. As such, the site was considered a loss leader, whose primary business role was to help drive traffic to other revenue-producing Gawker sites. As an ad-free publication, ''Consumerist'' "has some freedom" to take on major national advertisers such as Comcast. ''Consumer Reports'' laid off Managing Editor Ben Popken in November 2011. The departure was announced in a final blog post by Popken on Consumerist.〔(Ben Popken Says Farewell To Consumerist.com )〕 Other editors have since joined the site, including Deputy Editor Chris Morran, Senior Editor Mary Beth Quirk, Assistant Editor Laura Northrup, Content Editor Kate Cox, and Special Projects Editor Ashlee Kieler. ''Consumerists traffic has remained steady throughout most of its existence. At the time it was acquired from Gawker, it had monthly traffic of approximately 10 million pageviews, and currently has similar levels.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Consumerist」の詳細全文を読む スポンサード リンク
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